Being completely spoiled living on the coast my entire life......it would take alot to get me into fresh/pond/lakes. That being said, here's my 2cents//+
Since most of the country is not bordered on the coastline, I would think there may be more fresh water fisher(people) than salt, therefore drawing much more attention to fresh-water tackle. Visit ANY nation-wide (chain) sporting goods store whether it be on the coast or not and you'll see Fresh water tackle out numbers Saltwater tackle almost 10 to 1. As far as new and "innovative" tackle, in the retail world, if you want to succeed, you must re-invent the wheel every few seasons. People like to buy and try different things. Let's face it, fish will hit just about anything. Now take that "anything" and make it appealing to the human eye...and you've made a sale.
Do I think fish are smart enough to
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get educated and become more selective over time,
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,,,personally, NO. (Sorry Tony). I just can't give them that much credit. It could have been a philosophy started by the retail world in keeping the fishing crowd believing they need new and different tackle.
If you were stranded on an island with a box of kastmasters, you would not die of starvation. You would catch more species of fish than you could ever imagine. You would learn to fish those lures in ways you'd never have thought of because you would have no other choice. In the real world, you have that choice, the retail world gives you that choice. Fish aren't that smart in my opinion, but then again....neither am I