I will second Concord Outfitters and Bears Den. The Orvis shop is worth missing, and I am not sure the FireFly shop is open on weekends.
I would mention First Light Anglers in Rowley as well. They are both fresh and salt but guide exclusively salt. They have a great shop and have everything.
There is also Blue Northern (an outdoors shop) that has a very large fly fishing setup. They even let you test cast rods.
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