From Georgetown, this is just not practical, but Roach's Sporting Goods on Mass Ave in Cambridge near Porter Sq. is good shop geared towards freshwater, not too pricey either. They have tons of great freshwater stuff. In fact, they don't even carry natural bait for the surf, but they carry extensive freshwater tackle and have a great selection of freshwater lures and natural baits. I even think they carry slugs on occasion.
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