Plug prices are determined by lots of factors. One is by what people are willing to pay for them, that's why the 300 dollar largemouth plugs that folks thing they have a chance at a world record with for instance. Other guys just want to ask a fair price, others it's determined by supply and demand.
The most I've paid for a plug I fished was $35.00 and I still fish it when I feel like it.
Lex lures are a very good value, they catch fish too, I don't know how Scottie can make any profit.Simple plug that works and is affordable at less than 10 bucks.
I have a priceless plug that I have fished and most guys think I'm nuts to fish such a work of art but I feel it is a testament to the builder of the plug since that is what it's intended for.
even caught a nice fish on it on the second cast with it back in May.
RM Smith makes artwork as fishing lures
I don't think half the fishemen out there that use plugs have any idea how much work goes into making a plug that looks good,lasts or holds up a reasonable amount of time, that entices fish to strike and cats well enough to be used and be put in the rotation of your plugbag.
I love wood and appreciate it. Guys like habs and beachmaster are real craftsmen as their popularity and demand show, I love their plugs also. There is room for everybody.