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Eben wrote:This is just me and yes i am biased because i have been writing for them, but I think people cancel or loose interest in the magazine because there is a learning curve in surfcasting or boat fishing and once you start on that climb, the fisherman and OTW are great ways to glean knowledge. But lets face it, once you get to a certain point, that curve starts to flatten out and the magazines that were once great learning tools become less interesting. It happened to me and i am sure others will agree.
Very true. You only need so much theory - fishing then becomes a matter of practice and developing your own style. On the other hand, a lot of guys with experience read the magazines with the hope of learning just one thing per issue.
The outdoor genre - particularly the type of writing that fits into a weekly - is very much restricted. The readership expects certain things for their subscription - the magazine has to fulfill those basic expectations. They step outside the lines occasionally - and that's great - but the basic format is what people really want. I would think it's more a matter of doing those expected things better, than revamping something that has been profitiable for decades.
You really can't publish a weekly or a monthly with too many articles that are over the heads of the people who have been fishing five years or less - they are the ones buying the mags and the stuff from the advertisers.
Congrats Dave...
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