I went there with the Mrs. and my 10 year-old daughter and my 5 year-old son (will be 6 in 2 days, but already thinks he's 15). We waited outside for about 45 minutes. Jimmy Houston was the MC and yes he laughs like that in real life, not just on TV. Roland Martin was there. Johnny Morris also. Some former Pats players, current players Vrabel, Harrison , Light and Tom Brady. Brady was a surprise, but Houston said he wasn't signing because he had to do some homework for Sunday's game.
Once inside, my kids were amazed by all of the taxidermist work that was on display. At least 1/2 of the crowd was there for autographs only. The store itself is 2 levels. There are 2 stairways and 2 elevators inside. There is a fishtank on the 1st floor that has LMB, SMB, Carp, catfish, Salmon, trout, crappie, yellow perch, and pike in it. No stripers though.
Right next to that is a small trout pool with a moose in the middle of it.
There is a waterfall in there as well.
Saltwater lures/tackle had at least 4 aisles. It was so damn crowded that I finally had enough. Actually had a shouting match with this a$$hole who cut in front of me as I was trying to take a pic of my kids in front of the trout pool.

He was using his camera phone to take a picture of the moose. After asking politely 2 times to please move and receiving a profane answer each time, as he lined up for his pic, I'd bump into him. After 3 tries he stomped off swearing at me.
I will go back in a few weeks to take in the entire store with my kids.