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If they knew more about the local saltwater market, they would enter it with both feet. Truth is, they're leaving millions of dollars on the table by not adding a relatively small product mix (at least by their standards).
They are still a nationally focused company. In the coming years, I would look for them to regionalize stores to a degree to more closely compete with established mid and large-size shops that are still viable. All they would have to do is add the items to the stores from Maryland-Maine and update their website - it could be done in a matter of weeks. If you're counting on vendors to not sell to them, you're in a dream world.
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