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Problem is, most Americans view themselves as being potential victims of people like Mr. Romney rather than find him admirable. They are afraid some guy with nice hair will head up a consortium, buy the place they work, and sh-t can them.
It's a matter of food-chain perspective: If you get the Wall St Journal, you're a professional, and you're making big bucks, he's admirable. If you lost your manufacturing job in Ohio or Pennsylvania and you've been out of work ever since - you see him as a snake.
More people admire someone who would pass up a fast-track career in business and work in outreach programs.
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