Steve - I can't speak for Joe and Chuck who are doing the lion's share of the work on this but it might be too late now as we divided the stuff between the 3 shops - even the online stuff ends up at the three shops. This year is starting small and simple and kind of modeled after the MS Tourney with one or two shops.
Next year, after we get one under the belt we can look at that (again, not wanting to put words in others' mouths

) and expanding it out a bit.
But I will let Joe or Chuck chime in officially
