[Clogston29]

Molson, Heiniken, Becks, Grolsh = crap, watery beer to me, no better than bud

Bass is good, but there are a hell of alot of better options out there

Its all personal taste.

In the end, if I'm trying to market Bud Light, drinkability is probably the best thing i can come up with. They know that noone is looking forward to that pint of BL at the end of the day - BL's target market is looking forward to that 6 or 12 pack of BL at the end of the day.

Light beers in general are kind of a scam to begin with (and fighting over who has the lowest carbs is even more of a joke - alcohol has a worse effect on weight gain than a few carbs). Drink alot of beer (light or heavy) and your going to end up fat and unhealthy - I know that from experience. Have a beer here and there, weather heavy or light, and its actually good for you.