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Scott - like Bass Pro, they didn't do much market research. They opened up with a crummy knowledge of the east coast fishing. Salt wata that is. If they (both Bass Pro & Cabalas) did a decent market survey they could have captured a huge customer response right from the beginning. The sales people are not very helpful or knowledgeable either. In my opinion they both have very overpriced stores and probably do much more from their catalogs than from the retail operations. If I want to go to a aquarium I would do so.
I for one still believe in customer loyalty and support the local tackle shops for fishing supplies. Clothing is another story.
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