I think it's generally transferred with a heat source..dye sublimation...or you could print that on laser waterslide paper in a laser copier and go that route....I did both making custom lables for wood baseball bats, I never really mastered the heat transfer, it always appeared weak but the waterslide logos were awesome, provided a lot of creativity and good color transfer....you could print them on an inkjet as well but they have to be sealed before dropping them into water...
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