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because if they make such a good product there will be no need for them to sell any more. They want something that is good but not too good so they can stay in business and sell more. I think a lot of company's start out with great products so they can enter the market but once they gain a foothold they scale back the quality so they can plan out when the product will fail and project future sales. I think it has nothing to do with not being able to produce the product with high long lasting quality but more to do with how many they can sell in the future.
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