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Working a show...
I have done trade shows. They are alot of work. No question. But, it's always great to get out and actually talk to your customers. There is nothing like that one-on-one connection. The honest feedback is also very valuable. I do know that not all shows are created equall in terms of the overall quality and cost. After we attended trade shows, we would evaluate the success of the show and make a business decission of whether or not to attend next year's show. Success, however, is not simply measured in dollars!!!
What we learned is that presentation at a show is key! How you set up your table or both, how you interact with the customers, how you bring them to your both and table, are all key factors in making a show a success. That said, we never sent the guy who "hated" working at trade shows because such negative engergy would come accorss the table.
Both line, we approached a show as a team effort. Everyone contributed in the roles they had the most skill at and enjoyed most.
My $0.02
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