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An "oldtimer" once told me "there is nothing new, it's always just a tweak here or there on an old, original lure". After looking at all the lures out there, and at all the lures in tackle shop distributor books, and tackle shows, I have to agree.
Don't get me wrong, a slight modification can make a big difference in the fish catching ability of a lure, and the strength of the hardware in it can be the difference between an "oh %^$#" and a monster keeper.
My issue, at times, is that some people try to be all things.
Sometimes it works, sometimes it doesn't, and experimentation is good for everything. But if you make custom wood, that seems to be your area of expertise and be the best there. Why try to do some rubber, or metal, what's next - rods? Alan and RonZ, I believe, are constantly trying to better their rubber. Steve from AOK metal and Joe from Pt Jude stick to the metal 95%.
Unless the new stuff from a new guy in the category is a MAJOR difference than what is out there already, I am less apt to buy it or stock it. Just because the package has someone's name on it doesn't mean it will be as good as what's out there.
BUT, AGAIN, experimentation is good for everything, and maybe twiddling in another area will result in a new breakthrough, who knows?
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