They offered a $15 gift card.
Of course this was AFTER they coyly stat that they're sorry that I didn't understand the rules.
I replied back calmly and flatly stating that the problem was THIERS, and that I would take their gift card and donate it to an elderly person (there's an assisted-living facility right across the street from them) and then stated that I would be re-considering my shopping options from now on.
The final straw was that their website has incomplete, conflicting rules that don't explain much of anything.
Looks like Stop & Shop for me!
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