I do believe that at times fish are definately keyed into a certain colors more than others. That, combined with the size of your lure can make a big difference.
But, like Polish Prince described, what appears to us as one color can have a totally difference appearance to the fish. I have read that the structure of a bass's eye leans much more the black/white detection rather than color (can't recall if that was rods or cones - and I aced college bio too!

) Given that bass are mainly nocternal predators this is logical. Therefore I think it's a safe conclusion that while we see a wide range of lure colors, a bass perceives our lures as different shades of light and dark, and not necessarily as red or yellow or white or chartreuse etc.
Until Dr. Doolittle can interview a bass I guess we can only conjecture on the subject.
