I wouldn't mind seeing OTW or some other entity doing a strictly C&R tourney going forward. Not only would it keep them in the spotlight, but I think it would also paint them in a more favorable light with the more conservation minded anglers. It may not be as popular as the current format, but there would still be some sponsors who would get involved. People could keep fish if they wanted to, but those of us who would rather release them would still be able to get in on prizes.
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