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Could also do with an age difference. Older people tend to be conservative, which may translate into being less attuned to technology (Radio, TV), Where liberals may be younger and more in touch w/ technology. Obama did a lot of his Campaign funding via internet w/ this thought process in mind....and it paid off huge for him.
Which could be why there isn't a bigger presence on the Airwaves by the liberal media.
He still does a lot via the internet...which is aimed at the younger people out there.
and this is just a thought...I'm not basing this on fact.
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