Hostess Brands, the creator of magical marvels of modern science such as Twinkies, Ding Dongs and Wonder Bread, is preparing to file for bankruptcy protection (the 2nd time around).
Origins of the Twinkie: James A. Dewar was a manager of a Chicago-area Continental Baking Co. plant in 1930, when he got the idea of injecting cakes with cream filing. He said he came up with the name for his invention when he saw a billboard in St. Louis for “Twinkle Toe Shoes.” Dewar started his career driving a horse-drawn pound cake wagon and retired in 1972 with the unofficial title of “Mr. Twinkie.” He died in 1985, at the age of 88.
Hoard yours now! Think Twinkies Will Live Forever? We’ve all heard the jokes. They go something like this: Twinkies have a half-life longer than Plutonium 239 (for the uninformed that is 24,000 years). In fourth grade, your Deal Journal blogger had a teacher who claimed the classroom had kept the same Twinkie on a high shelf for more than a decade, and it was fresh as a daisy.