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You go digital and then you have to hire people who can discern whether the login and password to the site jibes with the subscriber, or was posted on a website or shared among a bunch of cheap bastids.
This means hiring an employee who typically can command a salary that would make the guys at Fisherman HQ heads explode. Then there is the issue of selling web ads to people in baitshops with missing teeth who are so resistant to change, they've been wearing the same underwear for ten years.
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