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Depends on what you're shipping. I know with my tees, it's cheaper to have them lose it, make another and ship that - than it is to pay UPS or FedEx rates.
Paying 7+ dollars to ship something? That puts the kibosh on everything below $20.
Now shipping represents 35% of the price. It makes no sense for the consumer to buy it, unless it is really discounted, unavailable locally, or so far away gas is an issue.
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