i have high dollar customs, ugly sticks, cabellas & bass pro rods. I really can't say i ever notice a difference in quality. With the customs you can really dial them in for specific situational usages, but for every day stuff the non/customs do a great job.
don't forget, boots, oilskins, very good sunglasses, a huge assortment or terminal tackle in all shapes and sizes in a plano, a huge assortment of jigs in all shapes & sizes in planos, trolling lures, paper chart of buzzards bay, sunscreeen.
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