Actually he is getting more publicity is he not? It was just an observation which will most likely turn out to be helpful.
In fact here is another thing that may help him:
Have you considered the possible liabilty if someone steps on one that is broken?
I would think at first he may be bothered but after he thinks about it he will see the amount of views tend to go up when I post (everyone watches a train wreck) and although he won't ever admit it I am indeed being helpful in a strange twisted way.
I hope Bigfish Larry tries the same marketing technique, everyone likes finding plugs washed up on the beach.