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SWS caters to where the big money advertisers live, and that is in high end boats and offshore fishing. Those guys have yearly advertising budgets that are larger than most of our yearly salaries and they want to hit their specific target audience as it only make good business sense.
Frank Daignault was told years ago by Woolner, if I remember the story correctly, that he was no longer going to be able to purchase his articles as there was simply no advertising that could be connected to his writing. If you want to get surf related information your only real options nowadays are the magazines that John mentioned, the likes of Surfcasters Journal and websites like S-B/SOL/etc. Even the print mags that are still around walk a very tight line balancing content and drawing ad dollars.
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