I don't know if I'd count it as "important" but the use of rubber shads and now other rubber bodied lures like FinS has increased significantly in the last few years.
There are only so many ways to immitate a baitfish. After a while it all starts to repeat itself. Comes down more to issues like quality and castability.
I can't think of any real major technology break through effecting lures.
BTW, there was nothing special about the Banjo Minnow. You can fish just about any rubber body lure the same way and it would be just as effective.
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