The continued improvement and increased affordability of good quality, light graphite rods. The increased sensitivity and light weight allows you to throw the small stuff that fish often prefer.
This includes the other item which was already mentioned... slug-os, fin-s, etc etc. I think they look and feel so much more natural than plugs. They also "suspend" so well, one of the things I think makes flies so effective at times. Look at real minnows. They don't always move and they certainly don't swim in a straight line all the time.
Now, these aren't necessarily so new. I was using slug-o's over submerged weedbeds for largemouth back in '90 or '91. But I only started using them in the salt this year, 'cause like most newbies, I figured it wasn't worth much if you couldn't cast it a mile. I bought a bunch this winter figuring to do alot more boat fishing. That hasn't really happened, but I included them in my surf bag and I've had good success with it.
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