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There was a comercial a few years back in Salt water sportsman with for a clothing line... the striking neat polo shirt and kaki shorts clad Gent was holding a large roosterfish while balancing a fresh water rod... sans line or hook... and the reel still had nylon (tie wraps) straps on it as an antitheft devise...the following months mag posted an "oops" because of all the back lash it created..
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