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I think there is some value to kicking if you win the toss so that you get the ball to start the second half. Now if there is some field advantage like a strong wind or poor lighting at sunset you need to take that into account too. I also see where getting the ball and scoring on the first drive of the game is a good stategy if you pull it off. To me , the advantage to getting the ball to start the second half is that you get to make adjustments at halftime based on player and coaching input based on what happened in the first half and what they learned from it upon analysis. I think that makes scoring on the first drive of the second half more likely than on the first drive of the first half.
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