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Heady is genius, but the owner of the brewery is no billionaire and doesn't seem to want to be, but that is what Koch wanted all along - that was what was really interesting to me in the article, he didn't even care if it was brewed in Boston it was all marketing!
Given the tastes of all of us "beer snobs" now, why would you even go back to Sam, I'm sure they will maintain some of their following, but there is no way they are ever going to be relevant in what is happening today..
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