Good point, the margins don't scale all that well. Especially considering the increases is material costs we've seen the past decade.
Also with the rise of so many Imperial and other high gravity beers the specialty ingredient costs must be out of sight.
Amazing what people don't mind paying these days. Some beers are worth it, some not.
One of the best beers I've ever had was a simple fresh Bitburger on a Sunday morning in a park in luxembourg. Proof beer doesn't have to be expensive to be good.
Posted from my iPhone/Mobile device
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