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Great article - some great comments/discussion below the article. Funny how he (Koch) thinks its only the young 21-27 demographic that like a really good craft brew. Sam Adams is now starting to feel the pinch that the really big brewers have felt for the last few years. To me there is craft beer and then there is REAL craft beer. My tastes have changed - I'll still have a Sammy on occasion - but generally at restaurants/pubs or someones cookout where there is no real beer available. Interesting to see how one of my favorites, Lagunitas, continues to grow without traditional advertising. Genius!
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