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Most sportsmen are fiscal and social conservatives, but conservation minded. They tend to vote republican. It looks to me that there is a lot of opportunity selling stuff that is politically charged.
I'm a moderate - which means I don't really believe stongly in anything. The country is neither right nor left, but increasingly moderate.
If you notice with the recent deaths of Tony Snow and Tim Russert, the adversaries that they appeared to have were really closet friends. Keith Oberman and Tony Snow were email buddies, Russert and Mary Matlin were good friends, etc. The conservative v.s. liberal debate we see in the media is just another business to the people who are inside it and who participate in it.
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