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I agree with the "branding" approach, because the Dems are branding themselves as the party of the people, if those people are minorities, illegal immigrants or welfare lifers.
As for the average, everyday, hardworking stiff: they say "Screw you!"
I guess if your intelligent enough to read, and learn the truth and facts about the individual dems in your region then you are a liability and they could care less about your plight, just as long as you keep working and pumping tax dollars into the coffers for these generally incompetant morons and crooks.
Now keep in mind that not all dems are like this. There are some that don't subscribe to the "blind leading the blind" party lines. Some ACTUALLY are hardworking individuals (stress INDIVIDUALS) and that's good.
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