Ouch!
Us locals must develop an immunity to it early.
For me it's almost a comfort thing- I grew up with it, first beer I sneaked from the 'rents, was always present at all of the HS parties, etc etc. I never even had Busch or Bud Light until I hit college.
Sure, there are other beers I enjoy more- off the top of my head Southern Tier Gemini and Hitachino Nest come to mind- but I don't think I'd like them quite as much if I had them all the time.