[BigFish]

The last few years you see beer companies coming up with these stupid gimmicks associated with the packaging of the beer aka bottles/cans! For example.....born on dating??? Who gives a crap!! Another one.....labels that turn blue when the beer is "cold enough" to drink?? If you really need a friggin' label that turns blue to tell you the beer is "cold enough" to drink....you need to be bitch slapped into a coma!!! Here is the latest one......Coors cans have a "vent" on top of the can? A vent??? Come on kiddies.....is there anyone out there who drinks a can of beer with their mouth over the entire hole on the can that you need a vent so the air can escape from the can thus making the beer flow more easily?!?!?!? When are the beer companies going to realize that beer in and of itself is the best selling point......and stop wasting their time with these stupid little "gimmicks"!!!!