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Talking about an ad is one thing, but if it doesn't generate income it becomes a waste of money. Usually these one-hit wonder ads are the brainchild of some tool looking to make a name for themselves to the higher-ups (a.k.a. brown nosers, butt kissers, nasal tailgaters)
It normally backfires because as "one-hit" wonders they have shot their load and have nothing left in the chamber. Next week they'll be pushing a broom claiming that "They made the company and this is what they got as a reward".
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