they were in 10 cities for two weeks, but that doesn't really help if most of the folks in boston were unaware of the ad campaign.
post 9/11, i can see why the police response was what it was. just a sign 'o the times. wires and crap sticking out of objects placed on private and public property without permission= reasonably suspected bomb. no if's and's or buts.
now,
turner broadcasting must be really happy ... they got more free p.r. for this program than they could reasonably expect.
of course, the third party marketing group that dreamed up this stunt (two young guys in their '20's i think) is in big doo doo with the mass attorney general.
for cnn, the fines/civil suit settlements will be just another marketing expense.
