The White House has seized on the company announcements as proof the law offers other benefits to workers.
"Why didn't they just tell their workers privately?" says Laurence Kotlikoff, an economics professor at Boston University, who described some of the announcements as "implicit back-scratching" for the White House.
"They're making a big deal of this to serve some other purpose, maybe getting the country to like their product or getting the government to lay off a bit."
But it is also clear that self-promotion and political calculus are driving some of the announcements.
In the broader context, the benefits for workers are "trivial"
Yes they are stroking Trumps ego to avoid any blow back if they didnt bend the knee
http://www.bbc.com/news/business-42812453