I guess I don't understand the "selling out" idea. Don't overlook the fact that this is how musicians make their living. Just because some beer or auto co. wants to pay someone big $$ for the use of their song doesn't diminish the artist. Consider that every time you hear a song on the radio the artist (or individual who purchased the rights) is getting a fee. If one of your favorite bands is played on the worst pop station in the world is that selling out? Starving artists do one of two things....starve...or go drive a truck!