We talked about this earlier I think but I could not find the thread. I just bought the "ultimate" bag from the surfaster (pre Xmas gift for myself

about a month or so ago.
http://www.thesurfcaster.com/htmlpages/ultbag.html
It is BiG and really well made. I really like it but it is actually a little too big for every night for me. I will probably get one of the smaller version they had as well. I will keep this for hauling plugs on longer trips. IMO the surfcaster bags are really nice. (but $)
I have an assortment of bags from over the years. This one looks like it will outlast the others. I really like the inner pockets and the really wide velcro.
I tried a couple other things from them this season and really liked them:
They have a de-hooking tool by berkely that is very clever and works great. You grab onto the hook with the end of the tool and sqeeze the handle, it flips the hook 180 degres and allows for easy extraction. It works great but I wish it was about 3" longer for those bigger fish.
I bought their surf gaff too. they have a great holder that is very ruggged and safe. I now carry a gaff with me. ( I use to fear surf gaffs as I was afraid I would fall and possilby gaff myself) This makes it easier to lug a 40 over your sholder back to the vehicle.
They also have a set of pliers that look great but I can't bring myself to spend 2-3 bills on pliers.