I agree. I've used these folks in the past a couple times and received this email last week (highlights are cut/pasted below). They've been excellent to work with too.
30 Year Fixed with NO POINTS - as low as 5.250%
30 Year Fixed NO-COST........- as low as 5.625%
No application fee or rate-lock fee.
http://www.nopointsnoclosing.com/ratequote.htm