I don't recall the exact company, but the ad main point is focused on the wife, and her "trading in" the husband's "toys" toward a new vehicle.
They specifically pick the husbands stuff like boat, motorcycle, snow mobile, ATV and more. They make it sound like since these items aren't used EVERY day, they are just clutter in the garage/yard.
How many marriages are going to end because she wanted a new car, and traded his boat and trailer? Depending entirely on the individuals, maybe they could trade some of her "black shoe" collection and maybe some jewelry as well?
When I heard the commercial, I was upset at the blatant ploy to get women to buy their vehicles.
Be forewarned, and make sure you lock up your "toys" if you see the misses flipping through the Automotive section of the papers!
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