I think the reason the show caters to the higher end jobs is that the middle class target group that the show used to cater to is so small these days that now the very rich crowd is the target group.. Also, if you didnt notice when Vila started the show it was geared to the middle class home owner who loved to bang on nails and tear down walls.. Not any more.. now its all sub contractors and as you said... big budgets.
I used to love the show. now I watch Lost.
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