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Interesting that there are not any Yo-Zuri knock-offs? They must be hooked up with the Tong.
Yo Zuri is speculating that their brand loyalty will offset the loss of some vendors. Nothing is spontaneous with them. Most shops will just passively raise prices.
Note how the prices raised were not across the board, but very targeted: with the highest percentage increases on the products for which there is very little competition and a high degree of brand preference for Yo-Zuri. The Mag Series has been out for a while and has beaten down the competition and made a lot of believers. I'm not a fan of corporate greed, but I suspect they got a lot of people very convinced they need a Mag Minnow or Mag Darter. They'll get letters and lose a few shops - but they will most likely be successful in gouging their customers.
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