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Originally Posted by Joe
The best way to shape a magazine's content and direction is to contribute.
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I have been asked. Have some problems with some things I have seen in the past year and my heart lies with other projects. To get that magazine out of the hands of Time/Warner, which will never happen, is what is needed. They are understaffed, over-stressed and the pool of experience in the field of surfcasting is limited in that would they recognize the value of most of what interests us here?
Corporate sits in the fighting chair while the Editor drives the boat in the direction they want. Bottom line is the only passion that keeps the office open in the glass tower no matter how hard DDB tries the mahogany desk and cigar guys upstairs rule the roost. Striped Bass and surf fishing are sentimental old memories that are given a small percentage of type space for that reason. Three pages of girls in bikini elf suits with a horny Santa at xmas may be eye candy but there are plenty of magazines that you can get that from, SWS just didn't seem the place it should have been in.
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