Don't you wish you could subscribe to a service to search for past issues of

[Joe]

You'd have to secure rights to all the content - that would be very time consuming.
A lot of magazines are of the opinion that if they offered online content, no one would buy the magazine....
Once you start getting into having a website and an online searchable anything, now you are looking at having to hire somebody for about 3X more than one of their typical employees would get....
If you look at what OTW has done with circulation, tv, print, website - and you contrast that with other mags - you quickly realize that they have no interest in spending money.
A lot of people still don't believe the internet will last.