Quote:
Originally posted by Joe
You'd have to secure rights to all the content - that would be very time consuming.
A lot of magazines are of the opinion that if they offered online content, no one would buy the magazine....
Once you start getting into having a website and an online searchable anything, now you are looking at having to hire somebody for about 3X more than one of their typical employees would get....
If you look at what OTW has done with circulation, tv, print, website - and you contrast that with other mags - you quickly realize that they have no interest in spending money.
A lot of people still don't believe the internet will last.
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1. The internet ...as facilitator of content, commerce, communications, and community... is here to stay, anyone who thinks otherwise is not in touch with reality.
2. Many magazines and newspapers don't offer free content. You typically have to be a subscriber to the print product in order to get web access, or at least pay for web access.
3. Pay-for-web access is by far cheaper for the customer and more profitable to the publisher than printing and mailing, especially a weekly like the Fisherman. You get to a certain point, and every incremental subscriber goes straight to the bottom line (the incremental expense for an online subscriber is nil).
4. Marketing 101. As with any product, the best way to extend reach is to increase "touch points" with customers. The more you touch your customer (examples: newspaper and radio ads, in-store promos, targeted mailings, catalogs, and yes, the internet) the more presence you build. Fisherman mag publishers have to get their heads out of their butts on this one.
-WW
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