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I think it's great that there are multiple builders on the market now. After all it is us(the consumer) that drive up the demand for a product.. We aren't forced into buying 1 product because that person has a corner on the market. A little competition is always healthy. Besides, the proof is in the pudding. If a plug works, we will obviously drive up the demand more... I mean after all, we all like to try whatever we can get our hands on... Some of the stuff that I've tried from custom makers has been incredible where others either didn't swim right or the lips would bend too easily.... My only stink with customs is that if I'm paying 20 bucks or so for a plug I want it to swim correctly out of the bag... I don't want to have to tune it to get it to swim right. It's all about the consumer at the end of the day... In our current society we are saturated with everything from clothing ads to pop up windows while surfing the web. Why should fishing be any different? Granted we all do it because we enjoy it and would enjoy simpler times when it was just an atom 40 on the end of your line and 3 more loaded up into your old ww2 surplus make shift plug bag.
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