Penn cleans house

[mikecc]

1. Stop selling spinning reels altogether. Save a $3mil lost, stop selling all spinning reek products, while foreign competition continues to pump reel after reel into the market.

The first step that penn should have asked well before it got to 3 mil or even 1 Mil is why are we loosing money. Product support?? If Penn had addressed the issues long ago this would not be an issue.
If Penn is serious about this they should fix the problems.

The main people who supported penn were verterans. Now if they do not have a choice of US made spinners they may as well choose the best feel and fit. If Penn can step up than fine if not only time will tell.

MikeCC, How about this for believing: Within five years, Penn will regain any lost ground from the past 15 year hiatus and move to the top of the food chain once again. Don't worry, there are still many that believe in Penn, and this includes Dealers up and down and around the coast. And as far as believing, Penn believes in Dealers that believe in us.

I hope Penn regains a lot of ground.

I also hope that penn listens to this message . There is a lot of knowledge on this board . Reels that we have been asking for years. Most of us feel that nobody has listened. You are a step in the right direction.

Here we are, launching new, improved, and revolutionary products and/or accessories; not really the sign of a company that does not believe in itself. What about the new Penn Dura-Drag, the Baja Special, the 118 new rods that we designed for 2005, the new fishing line that we launched this January, the new XXXX and XXXX-X that we can't talk about yet?

You don't want to get me going on the short comings of some of new products and gold lable program.I do like the swimsuites tho

As far as line every one and their brother has new line . The reason Pure fishing aquiring Stren and the big 3 Wholesalers cant sell pure fishing products.
The biggest profit market is line so why not lets make it someone has to fill the gap.

I think if you check I am not your run of the mill tackle dealer. I know the products better than most reps that are supose to show it.
This area is where most companys fail on their products we do not want yes men we want some one who knows the product. I will say on one of the worst snow storms in years Penn reps were at the NET show. Most reps never showed.

If you want to talk call me at the shop on wednesday I'm sure we can have a constructive talk 508-291-0820

[fishweewee]

Penn has to come up with something big to bring it back from where it is now, dontcha think?

Oh well, at least I picked up a minty-fresh 706 and a few Slammers.

[NIB]

So does this mean the Z series is going by the wayside.Do I have to pick up a few more an some of the parts that go with time.Is it finally the end of the 706z areal thats been my staple in the surf for many yrs?

[fishweewee]

What are the most important segments to address?

1) Freshwater bass guys?

2) NE saltwater surf fishermen?

3) Boat fishermen?

Who thinks #2 is the least important here volume-wise? Are we the pimple on the arse of an Elephant?

[The Dad Fisherman]

Originally Posted by fishweewee

Are we the pimple on the arse of an Elephant?

At a svelt 250+ lbs. I prefer to think of myself as a Boil.


But you are right, on that list freshwater Bass guys top the list of importance in the eyes of the manufacturers, and we, sadly, are #3

I'm sure Penn has some marketing research data on this. I wonder if BK would like to share it w/ us.

[JohnR]

We are probably number 7 as you can likely scare up a couple more market segments. However, we ARE the segment where Penn cut its teeth and we ARE the segment that launched saltwater fishing's popularity as our forefathers were the ones of Saltwater Sportsman and the tourneys and the make of Penn in a way...

[fishweewee]

Originally Posted by JohnR

We are probably number 7 as you can likely scare up a couple more market segments. However, we ARE the segment where Penn cut its teeth and we ARE the segment that launched saltwater fishing's popularity as our forefathers were the ones of Saltwater Sportsman and the tourneys and the make of Penn in a way...

I think we are becoming increasingly irrelevant as a viable segment.

Anyone who wants to sell to us will be a specialty niche manufacturer or a smaller product line in a company with a large fishing portfolio.

Anyhoo, w/r/t to Penn ... I'll say again.

Production cost: Work in process?
Positioning: In the middle between value and high-end (excl. Int'l line)
Innovation:
Marketing : What marketing?